Keyword Research - How to find adequate keyword/term

When I started this blog, I didn't know I'd like this so much. Something that started as a hobby is turning to be a serious and often blogging. I'm very happy about it. Therefore, we should move focus from simple and basic info to one that could offer a really important knowledge for everyone. This is getting serious guys! These terms will be often mentioned in our next post:

Keyword = word or term you want to be ranked for

GKT / Google Adwords Keyword Tool = https://adwords.google.com/select/KeywordToolExternal

Organic traffic = free traffic from Google search

Paid/PPC/Adwords traffic = traffic that is paid for

Search Volume = volume, number of search results

Note: Google.com and Google.rs/Google.uk... do not offer same results when searching. Google.com is used when you target USA and rest of the world as market.

Keyword research

Most important tool when using research is your brain. Other keyword tools are useful but not so important as common sense. Enter a term in Google and in first 20 results of search you will get a lot of ideas for keyword you want to use for your website/page. After that try AdWords Keyword Tool to get more info about keyword you determined. Also, when term you are looking for is more complex and important, you will see at the end of page "Searches related to". Only with Google used, we came to a list of ideas for possible keywords.

For every word from that list of 10-20 (or how much) keywords we'll have to do more serious and more detailed keyword research. Google Keyword Tool will give us 200 keywords max and we need to do research by ourselves after that. This process is called "drill down".

GKT have a possibility of researching terms and keywords related to certain website. After you do this, you will get ideas related for your page in very short amount of time. Each of those terms should be analyzed and researched particularly.

How to find best buy term/keyword?

When we reached another level of research and came to close words valuable for your website, we're now looking for basic keyword/phrase so called "best buy" phrase. It will get us best results with minimal efforts.

You may be able to find a good place for phrase that has a lot of Google entries monthly, but small players usually don't do that. Why not? Here are some reasons:

1. It may take one year to achieve something and you could rank for many easier keywords that will together get more visits than this one keyword.

2. More complex terms are often not "best buy" terms. People that search for this term are in surfing mood, not interested in buying. When someone search for a certain car model, bike or exact device, he is in a buying mood.

That is all for first post about research. We'll continue in next post with competition analyses and other subjects.

Go to Part 2